Why Creative Thinking Matters in Modern Work

Creative thinking can appear when someone:

• develops a new solution
• redesigns a process
• creates a better customer experience
• identifies an unexpected opportunity
• communicates an idea differently

Technology can generate many possible answers.

Creative thinking helps people decide:

What problem is actually worth solving?

and:

What could we do differently?

This makes creativity relevant to entrepreneurship, leadership, education, technology, business, communication and many other fields.