Change Motivation

change managementleadershiptrainingorganizational developmentcommunity programmes

What Is Change Motivation?

Understand what makes a person or group willing to move from a current way of working toward a different behaviour, process, or goal.

Why Does Change Motivation Matter?

Change Motivation matters because telling people that change is necessary does not automatically give them a reason to participate in it.

What Does It Look Like?

Someone applying change motivation may:

  • identifies the benefit, concern, loss, or value influencing a person's willingness to change
  • connects a proposed change to a meaningful outcome for the people affected
  • recognizes resistance as information rather than automatically treating it as disobedience

How to Develop Change Motivation

You can develop it by:

  • interview someone about a change and identify what they gain, fear, or value
  • rewrite a change message around the audience's actual concern
  • compare two approaches to the same change and note which motivation each one addresses

Where Can Change Motivation Be Useful?

Change Motivation can be useful in areas such as:

change managementleadershiptrainingorganizational developmentcommunity programmes

Careers Where This Skill Can Be Useful

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