Concept Creation
product developmentinnovationcreative strategyentrepreneurshipprogramme design
What Is Concept Creation?
Develop a coherent new concept from an idea, need, observation, or problem and give it enough structure to be discussed or developed further.
Why Does Concept Creation Matter?
Concept Creation matters at the point between a vague idea and something a team can actually examine, refine, prototype, or communicate.
What Does It Look Like?
Someone applying concept creation may:
- •states the problem or opportunity the concept addresses
- •defines the central idea without adding unnecessary features
- •shows how the concept would work for its intended user or context
- •changes the concept when testing reveals a meaningful weakness
How to Develop Concept Creation
You can develop it by:
- •write three alternative concepts for the same problem before choosing one
- •turn one idea into a one-page concept note with purpose, user, mechanism, and expected result
- •ask someone unfamiliar with the idea to explain it back and note what they misunderstood
Where Can Concept Creation Be Useful?
Concept Creation can be useful in areas such as:
product developmentinnovationcreative strategyentrepreneurshipprogramme design
Careers Where This Skill Can Be Useful
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